9月6日，爱奇艺VIP会员品牌战略全新升级，正式启用吴亦凡担任爱奇艺“首席会员非凡体验官”，并推出“敢骄傲，一起燥”的生活态度。至此，爱奇艺明星事业部又迎来了一位新成员。爱奇艺创始人、CEO龚宇，爱奇艺市场副总裁陈宏嘉，爱奇艺首席会员非凡体验官吴亦凡及众多媒体、粉丝共同出席活动。
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　　在消费式增长和互联网迅速发酵的双重作用下，人们多层次的娱乐需求正日益丰富，娱乐会员服务的发展同样前所未有地迅猛起来，爱奇艺VIP会员和吴亦凡一起喊出“敢骄傲，一起燥”，也印证了中国视频娱乐服务正从关注内容体验的出发点