在近万名受访用户中,95.8%的人表示曾经看过网络直播,47.7%的人表示几乎每天都会看直播,看过直播的用户中66.8%都有过打赏主播的行为。相比女性,男性更爱收看网络直播,49.7%的男性每天都会看网络直播,41%的女性每天都会看网络直播。
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《报告》显示,直播行业的主播和观众都非常年轻。观看直播的用户中90后占到了60.4%,主播中90后占67.5%,15.5%为95后。从性别比例看,85.8%的主播为女性,男性主播占比不足15%。就全国而言,北方男孩更愿意做主播,东北三省(黑吉辽)的男性主播占比达63.3%,男性主播占比最高的五个省市分别为北京、上海、黑龙江、吉林、辽宁。