8月2日，李易峰现身上海，出席其新书《1987了》签售会。现场，李易峰身着白色衬衣搭配格纹西装裤，造型大方清爽不失优雅。尽管当天天气炎热，粉丝热情却丝毫不受影响。而李易峰也暖心回应粉丝：“谢谢你们，你们真的很辛苦。”
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签售会采访环节，当主持人问及关于《1987了》的创作初衷时，李易峰坦言：希望把自己生活中真实自然的状态分享给大家，同时还跟大家讲述了一些自己的童年趣事和“妈妈箴言”。不仅如此，在现场媒体的追问下，李易峰透露希望演一些有意思的作品，也会开始接触一些电视剧的剧本。