市场的反应来看，事实并非如此。在开售当日，北京的苹果专卖店前排队的人只有约100人，而且这些人中大多是来取之前预订好的手机的，抢购公开销售手机的人潮并未出现。除了消费者没有表现出以往的热情外，就连黄牛和水货商也认为苹果缺乏吸引力。
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一些黄牛只愿意加价100元回收iPhone 6，而16GB这样的乞丐版更是直接被无视。在水货渠道，现在大多数店家也正急于出货，频频降价。